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Unlike or e Harmony, Ashley Madison's business model is based on credits rather than monthly subscriptions.
Claiming that its security had always been weak, the hackers claimed to have stolen personal information about the site's user base, and threatened to release names, home addresses, search histories and credit card numbers if the site was not immediately shut down.
The demand was driven by the site's policy of not deleting users' personal information following their invoiced requests.
She had previously released an analysis purporting to show that only a minuscule proportion (12,000 out of 5.5 million) registered female accounts were used on a regular basis, Newitz noted a clause in the terms of service which states that some accounts are for amusement purposes only.
She says Ashley Madison does not go so far as to say they are fake, but "does admit that many profiles are for 'amusement only' ".
More data (including some of the CEO's emails) was released on August 20, 2015.
The release included data from customers who had previously paid a fee to Ashley Madison to supposedly have their data deleted.
Compounding the problem is that "more men than women use the service, with the disparity increasing as they advance in age", and "Men seek sex, while women seek passion." A page on Ashley Madison, entitled "Is Ashley Madison a scam? " addressed some of these issues in an attempt to win over prospective customers and teach them best practices for using the site.
Ashley Madison had over 70,000 bots sending fake female messages to male users.
Any follow-up messages between the two members are free after the communication has been initiated.Tags: Adult Dating, affair dating, sex dating