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"Initially, I was very interested in value-added SMS services." He first toyed with mobile commerce, or m-commerce, but he could not find market for buying and selling using cell-phones locally.And after several market surveys, he fell in love with mobile dating and he is glad he did.

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"After this you will receive a list of currently enrolled members matching your reference and their phone numbers from which you can choose the one to contact," says Mr Kagio.

As a member, the service allows you to send as many SMS messages as you wish until you get your match.

If you're not at your computer, you can also cancel scheduled messages in the Mighty Text Android phone app.

Just open the Mighty Text Android phone app and tap on the triple dot settings icon.

The other SMS services he tried only got an average of 20 responses a day, he says.

Mr Kagio says the dating service was the result of his innovation and is the latest in the growing roaster of SMS value-added services that are rolled off the two networks by the day.

He, however, bemoans the high cost of running such services, especially charges by local mobile providers.

"I pay Sh25,000 every month to my mobile provider," he says.

"I began by doing a market test where I would place an advert in the classifieds sections calling for willing partners for dating," he said in an interview at his Aqua Plaza offices on Murang'a Road, Nairobi.

The response was an overwhelming 200 text messages on the first day, not a small number for a start-up trying to find a spot in a community where dating is for the most part sacred and secretive.

"Mobile virtual services are like bringing classifieds into your pocket.

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